How the Largest Tournament in FIFA History Could Influence Sportswear Demand, Resale Markets, and Circular Fashion
The 2026 FIFA World Cup will be the largest tournament in FIFA history. For the first time, the competition will feature 48 teams instead of 32, increasing the total number of matches from 64 to 104 across 16 host cities in Canada, Mexico, and the United States. This expansion represents more than a sports milestone. […]
















