Changing Consumer Perceptions: The Biggest Challenge in the Secondhand Wholesale Industry
Executive Summary The secondhand wholesale industry plays a pivotal role in driving sustainability within the fashion sector, offering solutions to reduce textile waste and promote circularity. Despite its growth, the industry faces a significant challenge: changing outdated consumer perceptions. Misconceptions about the cleanliness, quality, and desirability of secondhand goods hinder the sector’s ability to reach […]
















