There are many misconceptions surrounding eco-fashion that prevent many people from shopping more sustainably. This is unfortunate, as the average Canadian throws away approximately 70 lbs of clothing and textiles per year. Making the switch to sustainable fashion is an extremely effective strategy towards reducing this waste pileup. Here are some of the most common eco-fashion myths:
- Sustainable Fashion is ‘Hippie’ Fashion
Sustainable fashion is no longer a stereotype exclusively consisting of tie-dye and hemp. Sustainable fashion is now modern and fashionable, even being worn by celebrities like Emma Watson on the red carpet. There is a wide variety of eco-fashion brands that fit a variety of lifestyles, and contain items that vary from casual to luxury.
- Eco-Fashion is Uncomfortable
In fact, fast fashion is often uncomfortable because it is mass produced and has a high turnover rate. It is purchased frequently and doesn’t last long. Eco-friendly clothing is often more durable and more comfortable. Hemp and linen aren’t the only eco-friendly fabrics; organic bamboo, organic cotton, and vegan leather are incredibly soft fabrics.
- Sustainable Clothing is Expensive
Although there are many high-end sustainable clothing lines that are above the average budget, there are many that are comparable to mid-level fashion companies. Even if slightly more expensive on average, it’s important to consider that sustainable fashion lasts much longer than fast fashion and therefore you are getting more value for your money. If you find an eco-fashion brand that you enjoy, signing up for newsletters and keeping lists of items you need will help you save money. Consignment stores are also an effective way to build a sustainable wardrobe. Be thoughtful about the pieces you buy, and always select quality over quantity!
- Sustainable Fashion is Hard to Find in Canada
The eco-fashion movement has been active in Canada since the 1970s when it was made popular by the hippie movement. However it has only been referred to as sustainable in recent years. There are currently more than 100 sustainable designers in Canada, and more than 80 have worked with Fashion Takes Action.
Whether you’re looking to reduce your carbon footprint and live more sustainably, or simply looking to branch out into the world of fashion, you can’t go wrong with sustainable clothing. Eco-fashion is working to correct the excess of waste produced by the fashion industry, and will help you save money in the process. You can feel good about buying clothing that has been sustainably made in fair trade factories, and you may even find yourself supporting local businesses more often.