February 2025

The fashion industry is being reshaped by environmental imperatives, consumer values, and regulatory changes. Traditional drivers of loyalty—price, prestige, and quality—are now being overtaken by sustainability, transparency, and circularity. By 2025, eco-conscious consumers are no longer a niche; they are reshaping the mainstream. Circular models such as resale, repair, and upcycling are at the heart

Introduction The fashion industry is a significant contributor to climate change, responsible for approximately 10% of annual global carbon emissions, surpassing the combined emissions of international aviation and maritime shipping. With the global secondhand clothing market projected to reach $350 billion by 2027, this sector is uniquely positioned to drive sustainability through reduced emissions, extended

Introduction The fashion industry is a significant contributor to climate change, responsible for approximately 10% of annual global carbon emissions, surpassing the combined emissions of international aviation and maritime shipping. With the global secondhand clothing market projected to reach $350 billion by 2027, this sector is uniquely positioned to drive sustainability through reduced emissions, extended