2025 Consumer Behavior Shifts: How Circular Fashion is Redefining Brand Loyalty
The fashion industry is being reshaped by environmental imperatives, consumer values, and regulatory changes. Traditional drivers of loyalty—price, prestige, and quality—are now being overtaken by sustainability, transparency, and circularity. By 2025, eco-conscious consumers are no longer a niche; they are reshaping the mainstream. Circular models such as resale, repair, and upcycling are at the heart […]
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